Malaysia returns to participate in World Travel Market in London this year with a strong message to promote Visit Malaysia 2020.
Datuk Ahmad Shah Hussein Tambakau says, “This year’s participation in WTM is significant as we promote the Visit Malaysia 2020 campaign with targets of 30 million tourists and RM100 billion or approximately 18 billion pounds in terms of tourist receipts. This campaign focuses on ecotourism, arts and culture, befitting with the National Ecotourism Plan 2016-2025 and the National Culture Policy.”
One of the key events lined up is the Asia Golf Tourism Conference (AGTC) on 30 March to 2 April 2020 organized by the International Association of Golf Tour Operators (IAGTO). Malaysia has been positioned as an exciting and affordable year-round golf destination, and this conference is expected to raise Malaysia’s profile further.
In terms of attractions and offerings, Malaysia’s 13 states offer varied experiences. Melaka’s historic sites, Penang’s gastronomic offerings, Pahang’s thick rainforests, Sabah’s natural landscapes, and Sarawak’s exotic cultures – these are some of the exciting possibilities awaiting tourists to Malaysia next year.
As part of the promotions in London, Tourism Malaysia has launched the Visit Malaysia 2020 Bus and Taxi Wrap campaign to provide the visibility needed to push Malaysian holidays and destinations in this market.
Strengthening the Visit Malaysia 2020 campaign is the concurrent campaign for Malaysia Year of Healthcare Travel, also happening in 2020. Malaysia has received strong interest as a health and wellness destination recently, welcoming 1.2 million healthcare travelers in 2018 alone.
To facilitate travel to Malaysia, Tourism Malaysia is working with international airlines to increase connectivity. Currently, the London-Kuala Lumpur route is served by Malaysia Airlines totaling 14 flights and 5,166 seats per week. Through the Joint International Development Tourism Programme (JITDP), Malaysia has signed an agreement with Etihad Airways to increase accessibility to Malaysia. Further partnerships with other airlines are also in the pipeline.
“We are all excited to be here at WTM once again to meet our partners and forge new relations. This is an important platform for us to promote Malaysia’s extensive tourism offerings and introduce the new and upcoming tourist attractions that we believe will satisfy the needs of the UK and Europe market,” he says.
The Malaysia Pavilion is located at AS 600, ExCel Exhibition Centre, and houses some 50 of Malaysian sellers including hotels, tour operators, tourism product owners, state tourism boards, and airlines.