On 29th January 2019, Tourism Malaysia and Malaysia Airports signed a Memorandum of Understanding (MoU) for the Joint International Development Tourism Programme (JITDP) in a signing ceremony held at Sama-Sama Hotel, KL International Airport (KLIA).
Representatives of both agencies include YB Datuk Mohamaddin Ketapi, the Minister of Tourism Malaysia, and YB Dato’ Kamarudin Jaffar, Deputy Minister of Transportation, witnessed the ceremony as Datuk Musa Haji Yusof, Director General of Tourism Malaysia, and YM Raja Azmi Raja Nazuddin, Group Chief Executive Officer of Malaysia Airports.
The MoU looks into possible cooperation between the two parties especially in the area of international tourism promotion. Among the initiatives planned are airlines collaboration, the operation of inaugural and charter flights, as well as high-yield niche tourism promotion. The ceremony marks a refreshed commitment between Tourism Malaysia and Malaysia Airports, having secured a similar successful programme in 2018.
The initiative already succeeded in covering 20 main projects for short and long haul markets in 2018 as highlighted by Tourism Malaysia during the ceremony. Malaysia Airports said that they would continue playing their role as a major airport operator in Malaysia and to enhance route development at local airports and continue strengthening Malaysia’s position as a hub. Malaysia’s traffic performance was mainly driven by international sectors where international passenger traffic makes up 50% of total passenger traffic over the past several years.
Malaysia Airports has welcomed 11 new airlines and more than 40 new services (routes) to international destinations were added nationwide, registering a total 99 million passenger traffic movements for Malaysia operations which 51.6 million were international passengers in 2018.
For this programme, both parties will contribute up to RM10 million each to be disbursed to eligible industry players for the purpose of marketing and promoting Malaysia to international audience.