“Sayang Lokal” campaign in Malaysia with Alif Satar & The Locos on the Genting Dream
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Kuala Lumpur, 14 September 2023 – Resorts World Cruises, Asia’s latest and only homegrown international cruise line is pleased to kick start its “Sayang Lokal” (Love Local) campaign in Malaysia, featuring one the country’s leading singer, actor and television host, together with his band mates – Alif Satar & The Locos. Today’s launch marks the first in a series of many “Sayang Lokal” campaigns that aims to support various local initiatives. These include Malaysian talents and local businesses by providing an additional platform on a cruise ship to create awareness on local offerings that will enable them to reach a wider audience locally and across the region.
Alif Satar & The Locos is the first local act to launch their album and perform a mini showcase aboard the 18-deck cruise ship, the Genting Dream, which calls Port Klang in Malaysia home. As part of the collaboration between Resorts World
Cruises and Warner Music Malaysia, the Genting Dream hosted the album launch and mini showcase for Alif Satar & The Locos at the 999-seated Zodiac Theatre.
The band performed many of their latest songs from their self-titled album for invited guests, comprising of fans, media, influencers and guest celebrities.
In conjunction with this, the band Alif Satar & The Locos together with representatives from Resorts World Cruises – Madam Cynthia Lee, Vice President, Sales (Malaysia), Captain Jukka Silvennoinen of the Genting Dream, as well Mr. Carter Ng, Associate Director, Digital Account & Business development, Warner Music Malaysia, officiated the launch of Resorts World Cruises’ “Sayang Lokal” campaign in Malaysia.
“On behalf of Resorts World Cruises, we are delighted to embark on this “Sayang Lokal” journey for Malaysia and to start off the campaign with one of Malaysia’s leading acts, Alif Satar & The Locos.
We would also like to extend our sincere thanks to Warner Music Malaysia for their collaboration in the “Sayang Lokal” initiative. It is our hope through our “Sayang Lokal” campaigns, we can further support, showcase and promote more local talents and products to elevate their presence and grow the local industry to new international heights”, said Mr. Michael Goh, President of Resorts World Cruises.
“Representing Warner Music Malaysia, I am very pleased that we were able to collaborate with Resorts World Cruises on the launch of Alif Satar & The Locos’ latest album. I am also proud that Alif Satar & The Locos will be the first local artist to have this unique opportunity to launch an album on this luxury ship, the Genting Dream,” said Mr. Carter Ng, Associate Director, Digital Account & Business development, Warner Music Malaysia.
“The band members and I are truly excited and grateful to be part of Resorts World Cruises’ “Sayang Lokal” campaign and to be able to launch our album with a mini showcase on this beautiful ship, the Genting Dream. It’s a dream come true for us as it’s not every day you get to launch and perform on the ship. We are also glad that we are able create new unique experiences and memories for the band, our guests and fans that are here today”, said Alif Satar on behalf of the band.
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