AXN set to premiere new short-form series, Dubai Ultimate Challenge, starring popular Malaysian influencers Sharifah Sakinah and Siti Saleha

KUALA LUMPUR, 12 November 2019: Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has teamed up with AXN Asia to launch a new original short-form reality series, ‘Dubai Ultimate Challenge’.

Set to premiere on November 18, this high energy seven-part series stars three teams of renowned social influencers, each representing their home countries of Singapore, Indonesia and Malaysia, in a range of exciting challenges set against the spectacular backdrop of Dubai. Popular TV personalities Alan Wong and Justin Bratton, of Asia’s Got Talent fame, return to the screen to host the series.

Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), “Malaysia remains an important market for Dubai Tourism, as visitors are discovering Dubai’s diverse array of unique and affordable experiences for their ideal holiday. With the support of the social influencers, Dubai Ultimate Challenge provides Malaysian travellers with a
fascinating insight into all facets of our destination, including Dubai’s vibrant arts and culture, gastronomy, outdoor adventure and lifestyle offerings.”

Doing Malaysia proud is Sharifah Sakinah, a popular actress and fitness enthusiast, and Siti Saleha, also an award-winning actress, model and TV host. Together with Team Indonesia (Ammar Zoni and Edho Zell) and Singapore (Melissa C. Koh and Sophia Chong), the influencers will be put through their paces to create the most compelling Dubai-inspired Instagram stories.

Team challenges include the adrenaline rush of sky diving over The Palm Jumeirah, diving with sharks at Aquatrek Xtreme at Atlantis, The Palm; shopping for unique souvenirs on a budget at the Old Souk, experiencing authentic desert life at Al Marmoom Bedouin camp, and creating delicious new flavours at Dubai’s home-grown Mirzam Chocolate factory. At the
end of each episode, hosts Alan and Justin will decide the winning team, who will receive the coveted Dubai pin. In the finale episode, the team with the most Dubai pins will be crowned the winner, and their grand prize is to select one Dubai Ultimate Challenge super fan to explore Dubai with a friend. The prize includes round trip airfares for two and three nights’ accommodation in Dubai. Check out http://www.VisitDubai.com/en/DubaiUltimateChallenge for more details.

Dubai Ultimate Challenge premieres on AXN Asia on November 18 and will air every Monday and Wednesday at 7.40 pm SGT/MYT (6.40 pm JKT). The series will also be simulcast on AXNAsia YouTube and Facebook.

Fans keen to experience all the fun and adventure from Dubai Ultimate Challenge can contact Parlo ours and CIT in Malaysia.

Dubai Ultimate Challenge Influencers

Team Malaysia: #DubaiTeamMY

These talented actresses from Team Malaysia can certainly glam it up for the cam. But don’t let their acting fool you – they came to Dubai to win.
Siti Saleha (IG/@sallywho) is an independent, spontaneous actress with a strong sense of humor. Having flexed her vocal and creative muscles in support of her community through performing for charity, and helping drive donations for cancer research in Malaysia, she’s now ready to rediscover Dubai, meet new friends and have fun.
Sharifah Sakinah (IG/@sharifah_sakinah) may seem mysterious, but is witty and fun. Named as one of the top 100 in the Most Influential Young Entrepreneurs Awards and winner of multiple acting awards in her illustrious career, she can’t wait to explore the beautiful, panoramic outdoors of Dubai, experience its culture and indulge in its delicacies.

Team Singapore: #DubaiTeamSG

The perfect combination of poise and passion, the accomplished ladies from Team Singapore aren’t afraid to strike a pose while striking fear into the hearts of their challengers.
Melissa Celestine Koh (IG/@melissackoh) is the founder of a fashion label and curator of her own multi-label lifestyle portal. Imaginative, ambitious and carefree, she’s ready to discover a different side of Dubai while taking pretty pictures along the way.
Sophia Chong (IG/@sophiachong) is an adventurous, independent snack junkie. Having followed her heart and realised her dream of building up a business, she loves the challenges and accomplishment with it. She’s psyched to take on Dubai and tick off adventures from her
bucket list.

Team Indonesia #DubaiTeamID

The only team of guys in Dubai, this dynamic duo from Team Indonesia will flex their muscles and wit,
as they go all out to be gracious gentlemen and worthy winners of the Dubai Ultimate Challenge.

Edho Zell (IG/@edhozell) is a passionate vlogger, artist and foodie. Once a café cashier, the self-
professed fun family man is now the proud owner of three companies. More importantly, he’s looking forward to the awesomeness that is Arabic food in Dubai.
Ammar Zoni (@ammarzoni) is everything you’d want in an actor and casual vlogger: adventurous, goofy and spontaneous. Listing his marriage to his wife, Irish Bella, as his greatest accomplishment, he’s thrilled to begin experiencing Dubai, and in particular, diving from the skies.

Link to the Official Website for teaser, exclusive behind the scenes content and more information on
the show:http://www.visitdubai.com/DubaiUltimateChallenge

Link to view more images and download high-res versions: https://drive.google.com/open?id=1vypl6kFFmQ9XVDs_SBwGx98YA83-ptYz

Official show hashtags:

#DubaiUltimateChallenge

# VisitDubai

# AXNAsia

Dubai Ultimate Challenge Team hashtags

#DubaiTeamSG

#DubaiTeamMY

#DubaiTeamINDO

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