Agoda shores up support for the national vaccination effort with pilot campaign
KUALA LUMPUR :With mass vaccination being the cornerstone of public health and economic recovery in Malaysia, Agoda has launched its Vaxxed To Go campaign to support Malaysia’s nationwide immunisation drive. The Vaxxed To Go campaign sees Agoda and its accommodation partners incentivising travellers who are fully vaccinated with special travel deals and benefits. Through this campaign, Agoda hopes to galvanise others in the travel and hospitality industry to come together and play a part in helping the country return to normalcy.
The Vaxxed To Go campaign follows the implementation of Malaysia’s National Recovery Plan (NRP), which places vaccination as one of the three key threshold indicators to determine the gradual re-opening of economic and social activities.
Malaysia currently boasts one of the fastest vaccination rates in the world with its National COVID-19 Immunisation Programme and as of July 31, around 64% of the eligible population have registered for their vaccine shots. With Agoda’s Vaxxed To Go initiative, accommodation providers will be able to get behind the national vaccination effort and benefit from bookings from travellers who are vaccinated and looking for safe and great value ways to travel.
Hotel partners opting in to Vaxxed To Go will enjoy the support of Agoda’s comprehensive marketing efforts for the campaign, which ensures increased visibility and exposure to participating properties. This will span across a range of marketing channels including social media, banner promotions, and pop-ups. Consumers will also be able to easily browse through their ideal Vaxxed to Go packages through dedicated landing pages that are optimised for both desktop and mobile.
“After months of lockdown and movement restrictions, many Malaysians are no doubt looking forward to traveling again as it becomes safe to do so. Malaysians have always had a healthy appetite for travel, so promoting the concept of “Vaxxed To Go” — exclusive deals for vaccinated travelers — which offer exclusive great value deals, Agoda hopes to encourage more Malaysians to feel safe and confident to travel again, and to get their COVID-19 shots,” says Mr. Cleland Robertson, Country Director, Malaysia and Brunei, Agoda.
“Aside from safeguarding public health, increased inoculation rates will be crucial in kickstarting the recovery of the nation’s economy as a whole and particularly that of the travel and hospitality sector. Agoda also hopes to inspire other industry players to play their part in helping Malaysia achieve herd immunity as soon as possible.” he adds.
With Vaxxed To Go, hotel partners will be able to offer discounted rates to fully vaccinated travellers when domestic travels are allowed, alongside value-added perks such as room upgrades, or food and beverage discounts. Properties may also list special packages for on-site experiences, from resort activities to spa and wellness deals.Vaxxed To Go is an extension of the Agoda Special Offers offering, which was launched in May in several other markets. With Malaysia as its pilot market for the campaign, Agoda aims to roll out Vaxxed To Go in more markets in the months to come.