TOURISM NEW ZEALAND USHERS IN THE MAORI NEW YEAR WITH FIRST EVER COLLABORATION WITH CELEBRITY CHEF JAMES WON1 min read
The event sees the launch of new brand campaign — ‘100% Pure Welcome — 100% Pure New Zealand’
Tourism New Zealand celebrated Matariki, the Maori New Year, in Kuala Lumpur, with a first-ever collaboration with Chef James Won, conceptualising a unique lunch featuring a fusion of Malaysian and New Zealand cuisine. The lunch was held at Chef James Won’s restaurant, Enfin by James Won, and welcomed over 50 travel industry, consulate and media guests, including travel portal Have Halal, Will Travel.
Hosted by the tourism board’s Regional Manager South and South-East Asia, Steven Dixon, and opened by New Zealand’s High Commissioner to Malaysia, Hunter Nottage, the event celebrates the key role food plays in bringing people and community together for both cultures.
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