AirAsia Group Head of Brand Rudy Khaw and (RED) Chef Ambassador Hong Thaimee launching the new INSPI(RED) Burger flanked by cabin crew
BANGKOK, 2 July 2019 – AirAsia and Santan have teamed up with (RED) to create a special inflight meal, the INSPI(RED) Burger, in support of the fight to end AIDS.
Created by New York-based (RED) Chef Ambassador Hong Thaimee, the burger draws on her Northern Thai roots to deliver a truly East-meets-West experience. It features a chicken patty infused with fish sauce, kaffir lime leaves and lemongrass, topped with zesty nam prik noom mayo (green chilli mayonnaise), shredded purple cabbage and tomato on a red beetroot bun.
For every INSPI(RED) Burger sold, 10% of sales will go to the Global Fund to support HIV/AIDS testing, counselling, treatment and prevention programmes in the Asean region.
(RED) Chef Ambassador Hong Thaimee said, “As a Thai chef based in New York, I wanted to combine the best of both worlds – Thai flavours and the classic all-American burger – to make a meal that would be easy for the airline passengers to enjoy. Since I started my culinary journey, it’s been my mission and passion to bring Thai food to a wider audience, and it’s exciting to think that I can introduce the flavours of my hometown of Chiang Mai to the 8 million guests who fly with AirAsia monthly.”
(RED) Chief Operating Officer Jennifer Lotito said, “In support of our culinary campaign, EAT (RED) SAVE LIVES, we’re extremely proud to see AirAsia team-up with Chef Hong Thaimee to take (RED) to the skies with the INSPI(RED) Burger. It’s not only a delicious option for passengers; it brings real awareness to the AIDS fight and helps raise critical funds to finance HIV/AIDS programmes in Asean.”
AirAsia Group Head of Brand Rudy Khaw said, “We are excited to introduce our latest Santan meal, the INSPI(RED) Burger, created by celebrity chef and (RED) Ambassador Hong Thaimee for our guests. Having started her culinary career later in life, Chef Hong was a latecomer to the field, but with hard work and sheer determination she carved out her own space and made a name for herself, much like AirAsia has. With our common ‘dare to dream’ mindset and shared heritage, working with Chef Hong felt like an ideal marriage of two Asean personalities in support of the region.”
Guests are encouraged to pre-book the INSPI(RED) Burger with a complimentary drink at a promotional price of only RM10 on AirAsia flights across all AirAsia destinations.*
Santan meals are available for pre-booking via My Bookings on airasia.com. Pre-booking provides guests with cheaper-than-airport prices, a wider variety of meals and priority meal delivery on board.
AirAsia has also created a special line of co-branded (AirAsia)RED inflight merchandise to spread the (RED) message, including a remix of the iconic AirAsia cap, an aircraft model for collectors and others, with USD2.00 from the sale of each item to be donated to the Global Fund.
* INSPI(RED) Burger is available for pre-book on all flights except those operated by AirAsia India (carrier code I5) and AirAsia Japan (DJ). Prices are subject to daily currency exchange rates.
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