Driven by the passion of empowerment, charisma and style, Mrs. Faridah Khamis, Director of Mrs Asia Worldwide (M) Sdn. Bhd. was proud to announce the official launch of the Shyleena Brand at Four Seasons, Kuala Lumpur yesterday.
“Our main focus is to set a platform from the company for the young minds development and to groom them according to their interest and talents especially in fashion design, modelling and photography. Alongside Shyleena brand will be extended bridge for these children on another pace to stretch the potential to Vietnam, Philippines and Singapore”, said Mrs. Faridah Khamis. The company is also planning to create Asian Kids Fashion Show and Asian Kids Photography with any media partners who is in line for the future reality television program.
“We are honoured to be the official jewellery partner for the launch of Shyleena’s new couture collection. The collaboration comes in line with our 20th year of Diamond Festival celebration. This year, we are focusing on empowering women through the beauty of Nature’s Gift. Jewellery remains a deeply conventional industry in which traditionally women are gifted by with it by man. We want to change that. That is why educating our women customers is vital so that they can purchase whatever they like for themselves with transitioning it from that of love and union to one of female’s strength and empowerment. Therefore, with this collaboration we are redefining the idea of luxury to greater heights”, said Dato’ Sri Meer Habib, Managing Director of Habib Group.