Tue. Jun 25th, 2024

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25th anniversary of the world music festival to be held in hybrid format

KUCHING : The most awaitedmusic festival in Malaysia, the Rainforest World Music Festival (RWMF), is back once again, celebrating its 25th anniversary as a hybrid event for the first time since the beginning of the music festival in 1998. 

This year, the music festival themed “Legendary Rainforest Celebration” being held from 17-19 June 2022 will take on a hybrid format, with the physical concert taking place at Sarawak Cultural Village while viewers can also livestream it from their homes via an online viewing platform which will be launched at a later date.

With the objective of bringing the world back together with music, RWMF will be welcoming back a host of international performers from Canada, India, USA, Finland,  Thailand, Indonesia, Vietnam, Singapore, Japan, Australia, Mexico, New Zealand, China, Bhutan and South Korea among others, with Majlis Seni Sarawak mixing traditional Sarawakian music with international flavours opening the three-day show in a first-time musical collaboration with Sarawak Tourism Board.  

The performances this year will also feature Sarawakian talents including Alena Murang, Kemada, Sang Rawi, At Adau, Tuku Kame, Suk Binie’, Nading Rhapsody and Mathew Ngau alongside international talents.

The announcement of Sarawak’s highly anticipated and iconic event was made today by Datuk Seri Abdul Karim Rahman Hamzahthe Minister for Tourism, Creative Industry and Performing Arts, along with Puan Sharzede Datu Haji Salleh Askor, Chief Executive Officer of Sarawak Tourism Board and Capt Nasaruddin A Bakar, Chief Operating Officer of MASWings representing the Malaysia Aviation Group.

During his speech, Datuk Seri Abdul Karim Rahman Hamzah, the Minister for Tourism, Creative Industry and Performing Arts said: “I’m very proud of how far our homegrown product has come. From around 300 spectators for its first-ever concert back in 1998, to becoming the first hybrid festival of its kind in Malaysia. Concertgoers who miss the feel of the physical concert can come together in mutual appreciation of world music, and those around the world can enjoy world music live from the comfort of their own homes.”  

Chief Executive Officer of Sarawak Tourism Board, Puan Sharzede Datu Haji Salleh Askor said, “Every year we strive to make Rainforest World Music Festival better than the year before. Last year’s Virtual Experience gave us invaluable feedback on how we could work towards combining the best of both worlds – physical and the digital – to create RWMF’s first hybrid edition this year. We hope that creating this unique precedent for the 25th edition of the festival will become a keystone for the next 25 years for the festival, bridging the past with the future and sustaining and reinventing our musical heritage and its traditions for many years to come.” 

It was also announced that there will be an Early Bird ticket sale starting 18th April 2022 for both the physical and virtual concerts on rwmf.net. For the physical concert, festival-goers can grab tickets in the different categories – Adult 1-Day Pass (RM150), Adult 3-Day Pass (RM375), Child 1-Day Pass (RM80), Child 3-Day Pass (RM155) and 1-Day Family Package Pass- 2 Adult and 2 Children (RM400).  Meanwhile, the virtual tickets are priced at RM 25. 

Meanwhile, Malaysia Airlines has been named the official airline partner of the Rainforest World Music Festival. The collaboration, which is also a continuation of the Malaysia Aviation Group (MAG)’s partnership with STB will see Malaysia Airlines, Firefly and Journify offering unbeatable deals comprising flights and 3-day event pass to drive visitors and drive footfall to Sarawak. 

Malaysia Airlines and Firefly will have early birds deals that offer customers up to 15% and 10% off discounts on flights on selected Malaysia Airlines including from the London, Australia and some ASEAN destinations and recently launched Firefly’s jet operations from Penang to Kuching. The sales starts from 25 April 2022 until 14 May 2022 for travels 1 June until 30 June 2022. These tickets are available exclusively for those who purchase the 3-day pass through the airline’s respective websites, and they be required to include a unique promo code to enjoy the great discounts on air tickets.  

Customers will also have the option to purchase “value-for-flights” deals, exclusively available on Journify that offers MHflypass plus a 3-day pass to RWMF event at a fixed attractive price, giving them full flexibility, convenience, and control over their spending for the flights. Early birds can grab a MHFlypass low as RM1774 for Zone 2 and RM1974 for Zone 3, with flights valid for one year. Multiple payment options are available for customers, including instalment plan or Buy Now Pay Later.

MHFlypass offers two convenient options for passengers travelling for RWMF based on their destination origin, allowing them to choose the zone that matches their travel needs best.

Zone 2 offers passengers the opportunity to fly between Kuala Lumpur and destinations in Sabah and Sarawak. Meanwhile, Zone 3 allows passengers to fly from Sabah and Sarawak to Peninsular Malaysia destinations, with a connection in Kuala Lumpur.

Speaking on behalf of Malaysia Aviation Group, Chief Operating Officer of MASWings, Captain Nasaruddin A Bakarsaid, “We are honoured to be appointed as the official carrier for the highly anticipated 25th edition of Rainforest World Music Festival, to bring in travellers from all over the world to Land of the Hornbills. 

This collaboration marks great progress in the Malaysia Aviation Group and Sarawak Tourism Board partnership and will see both brands ramping up our marketing efforts in promoting Malaysia since the border’s reopening and Sarawak as a safe, destination of choice for 2022. We believe this collaboration is vital to re-build the tourism industry, stimulate domestic and international travelling, and help support industry players’ value chains such as travel agents, product owners, local artisans, and business partners.

At the same time, we continue to build travellers’ confidence by maintaining high levels of safety and hygiene standards onboard our flights to make it a memorable travel experience for all to Fly Confidently, Fly Malaysia, and fly beyond.”

For more information and book flights for your next getaway, visit the official Malaysia Airlines and Firefly website, and download their apps for easy access anytime, anywhere! Sign up to become an Enrich member to start earning Enrich Points today. To enjoy a great experience on Journify, visit myjournify.com or download the Journify app on iOS & Android, to get the latest information and grab many other exciting deals!

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