Thu. Feb 2nd, 2023

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ISLAMIC TOURISM CENTRE EXPLORES NEW MARKET OPPORTUNITIES AT HALAL EXPO LONDON

3 min read

Islamic Tourism Centre (ITC) has been
invited to speak at the inaugural Halal Expo London to share Malaysia’s experience and
journey as an Islamic Tourism destination and it’s Muslim-Friendly tourism branding.
Scheduled for 2-3 December at the world-famous ExCel London, the event is anticipated to welcome global professionals and exhibitors interested in the trillion-dollar global Muslim
market.
Dato’ Dr. Mohmed Razip Hasan, Director General of ITC, will take the stage at the concurrent Halal Economy Conference on 3 December to share insights into the Muslim tourist market.
He will address delegates of the expo on the topic “Clouds Above the Rest: Islamic Tourism Inspires Balance, Transformations and Solutions.” The presentation will focus on Malaysia’s positioning and recognition as the most-preferred Muslim-Friendly tourist destination, as reported by MasterCard-CrescentRating in its Global Muslim Travel Index for seven consecutive years and DinarStandard’s State of the Global Islamic Economy report.
Dato’ Dr. Mohmed Razip said: “We are happy to support and be part of this inaugural event together with our partners, Malaysia Airlines and Tourism Malaysia. It’s an opportunity for us to connect with potential partners, explore opportunities with others, and introduce what Malaysia has to offer to the Muslim market. It’s a great opportunity to reach out to Muslim
tourists from new markets such as the UK and the rest of Europe. Malaysia is a
culturally-diverse destination with plenty of Halal food for Muslim tourists to experience with ease and comfort.”
Malaysia has long been a preferred destination among Muslim tourists and this is a reflection of the country’s positioning as a destination with all the tourism products and services in
place to welcome this market. The Ministry of Tourism, Arts and Culture, through ITC, has played a key role in mobilising and motivating tourism industry players to invigorate Islamic Tourism.
Dato’ Dr. Mohmed Razip noted: “The increasing number of global exhibitions held to tap into the Muslim market is a healthy indication of the rising awareness for this consumer group. As we emerge from the pandemic and other socioeconomic and geopolitical challenges, Islamic Tourism serves as a potential way forward that is inclusive of all economic sectors and the wider global community.”
He added: “Through training and capacity building, research, outreach, standards
development, and branding, ITC wishes to inspire governments, destination management organisations, and the global tourism community to see Islamic Tourism beyond just profitable growth. It’s a space to nurture humanistic values, sustainability and resilience, and collaborations.”
ITC will be taking a booth at the expo to promote its consultancy, research and training, and standards and industry development services to destinations and tourism industry players interested to tap into the Muslim tourist market by enhancing their product and service
offerings.
Delegates of the expo are invited to meet with ITC representatives at Booth C34 of the Halal Expo London at ExCeL London to discuss potential collaborations in the Islamic Tourism space.
ITC’s presence at Halal Expo London is supported by the Ministry of Tourism, Arts and Culture Malaysia, Malaysia Airlines and Tourism Malaysia.

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