Malaysia’s leading trade fair for the automotive industry returns,
recharged, with its unique ‘S.E.T.’ (Sourcing, Training and Entertainment) concept. From today until 18 March, the show hosts
330 exhibitors across 11,071 sqm of the Kuala Lumpur Convention Centre. In addition, thematic zones and a full spectrum of concurrent events ensure that attendees can maximise their participation; businesses of all sizes can explore prospects in the
market from the advancements of digitalisation and electrification.
Ms Fiona Chiew, General Manager of Messe Frankfurt (HK), said: “Since the last edition in 2019, we have continued to analyse the Malaysian industry closely in view of wider automotive developments. The country
is on the cusp of a wide-scale transformation; therefore, Automechanika
Kuala Lumpur remains as important now as when we first stepped into the market some 20 years ago. It goes beyond a trading platform with the fringe programme navigating new opportunities from trends like digitalisation and electrification in the supply chain.”
From this perspective, these advancing trends will underscore the carefully curated zones spotlighting exhibitors with products, services and technologies in specific market sectors. These comprise of:
Electric Vehicle (EV) – showcasing solutions for new energy vehicles, an electric bus, charging facilities, and battery technology
Auto Service and Maintenance – displaying diagnostic and repair technology, specialised equipment for electric vehicle repair and ADAS calibration
Commercial Vehicle – highlighting aftermarket services, parts, fuels, lubricants and oils
AutoFest@KL – primarily in Hall 4 and 5, exhibitors will have a deeper focus on end-user products, wrapping, accessories, and
perfume. A number of booths will support in-person transactions allowing attendees to take home products like Hot Wheels on the
Throughout halls 1 to 5 and 7C, the fair also offers a dynamic level of participation with a record-breaking 330 exhibitors from 17 countries and regions, including Australia, China, Germany, Hong Kong, India, Italy,
Korea, Lithuania, Malaysia, Mauritius, Oman, Poland, Singapore, Taiwan, the UAE, the UK and the US.
This increase is set to encourage even more opportunities for local businesses to connect, network and exchange with some of the most influential names in the global industry. Brembo, Caltex Delo, Carlas,
CELETTE, Deltran’s Battery Tender®, GBT, Launch, MAGICMOTORSPORT, Rimbunan Kuasa, SATA Tools, SCHMACO, Solid, TecAlliance, Techtronic, Tetrosyl, Yon Ming, and ZMC Automotive are amongst the key exhibitors at the show.