Kuala Lumpur: Tourism Australia today announced the launch of its ‘Discover A Great Deal More’ virtual travel fair, the third edition of its highly anticipated travel sale that gives travellers in Malaysia an opportunity to grab attractive deals on holidays to Australia. From today to 15 May 2022, travellers will be able to browse offers on flights, hotels, tour packages, car rentals and exciting experiences in Australia, with mixed travel validity of up to March 2023.
The announcement comes on the back of Tourism Australia’s ongoing ‘Yours to Explore’ campaign, which aims to remind travellers of all the incredible experiences and destinations that await them in Australia for their next holiday, and invite them to return and rediscover its landscapes. As part of the online fair, Tourism Australia has tied up with five major airlines – Malaysia Airlines, Singapore Airlines, Qantas, Jetstar and Scoot to offer fares starting from just RM1,409. Additionally, tourism products ranging from hotels and car rental agencies to adventure and leisure experiences have come on board to extend exciting discounts – such as up to RM2,000 off tour packages per couple and car rentals at 20% off – which could be availed online, offline and via telephone through leading travel partners including Apple Vacations, Corporate Information Travel, Forever Travel, Holiday Tours & Travel, Sedunia Travel, Hertz, Klook, Traveloka and more.
Commenting on the travel fair, Mr. Brent Anderson, Regional General Manager of South & South East Asia, Tourism Australia said, “Since reopening our doors, we have seen an incredible surge of demand from Malaysia travellers, for whom Australia has always been a familiar and beloved destination. While the things they love about Australia have remained the same, namely our wide open spaces and welcoming people, in recent years everything from our food to accommodation has had an exciting and creative new makeover. We are proud to collaborate with our longstanding partners and the Australian tourism industry to bring both iconic and fresh experiences to travellers and re-introduce them to the amazing diversity of Australia.”
The “Discover A Great Deal More” fair will be promoted across out-of-home, radio, online, print and social media activations, and amplified via partnerships with airlines, State and Territory Tourism Organisations and key distribution partners in the Malaysia market.
Pre-pandemic, Malaysia was Australia’s eighth largest source market for international visitation with 72% repeat leisure visitation, amongst which 61% of Malaysian travellers have visited the country more than twice. In 2019, total expenditure by Malaysian travellers equated to A$1.3 billion, of which A$721 million was spent by leisure travellers alone. According to data by travel analyst firm ForwardKeys for flight tickets issued during the week ending 10th April 2022, Malaysia has been demonstrating promising recovery in international travel to Australia – with forward bookings currently at 70% of 2019 volumes, and 63% of bookings being made for travel within the next three months.