citizenM ADDRESSES COMMON TRAVEL PROBLEMS BY CREATING BRAINWAVES, A NEW MUSIC EXPERIENCE
2 min readKuala Lumpur is the first citizenM property to fully install Brainwaves,a tool that combines the latest research in neuroscience and incredible creative talent to help with sleep, anxiety and concentration
Kuala Lumpur,18 November, 2019–International hotel brand citizenM has made its name with innovative ideas for improving the experience of travel. Since the first property opened in Amsterdam in 2008, the brand’s mission has been to address the needs of the modern traveler through the concept and design of its hotels. Now, citizenM has taken this commitment to the next level by creating a ‘Guide to Business Travel’, which will address common issues experienced by those who are often in transit. Volume one of the guide is called Brainwaves–an innovative musical collaboration between citizenM, London based record label Erased Tapes, music scientists at Goldsmiths, University of London, and supported by Bose.
citizenM Kuala Lumpur is the first citizenM property to feature Brainwaves in all 210 of its guest rooms.
Brainwaves is where technology and culture meet, resulting in an album comprising three specially-written musical tracks, the product of in-depth research and music analysis conducted by a team of music scientists based at Goldsmiths. Using existing theory, research and data, the team worked with Erased Tapes, known for its nurturing of avant-garde musical talent, and described by Gilles Petersonas “one of the most important record labels of the last few years”.
citizenM commissioned Erased Tapes and three of their high profile composers-Michael Price, Högniand Ben Lukas Boysen-to create a sonic music experience in the form of a three-track album,Music for Brainwaves. The scientists and composers worked closely together to produce the three tracks that each combat an issue facing business travelers-focus, anxiety, and sleep. The result: Focus in 12-18Hz, Ascend in 8-13.9HzandDream in 0.1-3.9Hz. Each track utilizes relevant tones, frequencies and rhythms to affect the brain in a beneficial way. It is the first time that research of this sort has been created for public usage, and behind each track is extensive scientific testing and proven results.
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