BEST IN PHOTOGRAPHY, BEST IN CONNECTIVITY: WITH THE HUAWEI P40 SERIES, EVERYONE CAN BE A PROFESSIONAL PHOTOGRAPHER5 min read
I been working in the travel industry for more than 10 years. I can still recalled the day when I need to carry a digital camera for every assignment that I went or else I have to request a photographer from the photo department to accompany me for any assignment. Sometime I feel pity for the photographer also because they have to carry one big bag of camera equipment and it seem so heavy. Sometime during press conference or event, the photographer has to carry the bulky dslr camera, trying to get into the crowd and get the best shot for me.
Fast forward to 2020, Thanks to HUAWEI’s dedication towards research and excellence, you no longer need heavy and bulky camera equipment to make your photos look professional – all you need is a HUAWEI P40 Series smartphone. I still remember, few years back, during a media famtrip to Seoul, my senior guru, a master photographer, he didn’t bring any of his expansive bulky dslr camera for the trip. What with him was only a Huawei P20 smartphone. He told me that he doesn’t need the bulky camera because the P20 also can give him an excellent shot. What a word from a professional photographer!! And for me, with the launch of HUAWEI P40 series, I hope I can be as good as professional photographer also.
HUAWEI P40 Series’ Ultra Vision Leica Camera system capabilities were recently endorsed by camera testing firm DxOMark which gave it a score of 128 points, putting it at the top of the firm’s rankings.
Being stuck at home during the Movement Control Order (MCO) is a great opportunity to work on those photography skills. Here are the incredible HUAWEI P40 Series camera features you can use to hone those skills, that will guarantee you your best shot, every time.
1. Perfect Portraits
Portraiture is one of the most popular styles of smartphone photography, which is why the HUAWEI P40 Series includes powerful support for portrait photography. Whether it is day or night, inside or outside, people want to shoot beautiful portraits in any place, any time. Thanks to the combination of hardware and a library of AI algorithms powering the front and rear cameras, the HUAWEI P40 Series makes for a compelling option for real portraiture work.
To help capture perfectly ethereal portraits, the HUAWEI P40 Series features targeted optimizations for backlit scenarios. The devices support accurate object segmentation and targeted brightness enhancement on the faces of subjects.
The Ultra Vision’s main camera on the HUAWEI P40 Series has amazing photosensitivity extending far beyond what the human eye can see. The new AI portrait algorithms then take this one step further by increasing the brightness of the subject’s face for best-in-class, crystal-clear night portraits.
the main camera on the HUAWEI P40 Series has amazing photosensitivity extending far beyond what the human eye can see. The new AI portrait algorithms then take this one step further by increasing the brightness of the subject’s face for best-in-class, crystal-clear night portraits.
2. Skin-tone enhancement
The HUAWEI P40 Series uses color reproduction algorithms that work in tandem with the camera hardware to provide accurate skin tone enhancement. Additionally, it can reproduce vivid details like skin texture and make faces look more three-dimensional through highlighting and contouring.
3. Beautiful Bokeh
Using the ToF Camera, HUAWEI P40 Pro can collect accurate depth-of-field information to separate the subject from the background. This allows it to achieve extremely accurate segmentation and progressive Bokeh effects – just like those you would expect from a high-end camera.
4. HUAWEI Golden Snap
AI Best Moment uses AI to help budding photographers pick the best shot every time. Analysing the frames taken before, during and after the shutter button is pressed, this feature picks out the best frames based on an extensive library of reference photos. The benefits of this feature are most apparent when taking snapshots of moving objects and peoples’ faces.
AI Remove Passerby and AI Remove Reflection ensures that you never need to worry about unwanted interference in your images. Whether that’s pedestrians walking in front of your shot or glare from reflections, HUAWEI has the solution. Upon tapping the shutter button, the HUAWEI P40 Series collects scene information before and after the virtual shutter is closed. Using AI algorithms, the before and after frames are then compared and aligned for you to easily crop out passers-by and unwanted glares, giving you an unprecedented level of control.
CTRL + Click on the pictures below to find out more about AI Remove Passerby and AI Remove Reflection
5. Third-generation AI Image Processing Engine
Post-production has become a staple of photography. From analog to digital, the ability to process an image after it has been taken separates the mediocre from the mesmerizing. To let everyday users achieve these results, the HUAWEI P40 Series features HUAWEI’s third-generation AI Image Processing Engine. The powerful engine processes images pixel by pixel, resulting in lossless object separation and optimization. Images taken with backlight, low light, and zoom are all qualitatively improved. Portraits processed with this engine feature better skin texture, color, and lighting – looking professionally shot and Instagram ready right away.
HUAWEI’s AppGallery now contains most of the Malaysians’ frequently used apps such as Facebook, WhatsApp, WeChat, Netflix, Instagram, AirAsia, TikTok, Lazada, and more.
The AppGallery is also safe, as it is fortified with four layers of protection that have been certified by the highest industry standards. Users can save more storage by just using the Quick Apps to open the particular apps you want without installing it.
Moreover, for P40 series and MatePad pro users can redeem rewards worth up to RM2381 at HUAWEI Member Center and also get free 50GB of HUAWEI Cloud storage for three months. Get More Secure, More Storage, More Rewards when you use HUAWEI AppGallery.
Don’t wait to get your hands on your brand-new HUAWEI P40 Series – best in smartphone photography and connectivity. You can order online with complete peace of mind when you purchase your new HUAWEI P40 Series throughout the MCO period.
You can make your purchase via the HUAWEI Official Online Store: