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Sony Electronics Adds OLED 4K TVs to the MASTER Series Line-up

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New 77” Class A9G 4K HDR OLED TV, will join the flagship MASTER Series

(L-R) Jack Lim, Sony BRAVIA OLED Ambassador; Chiw Yew Meng, Head of Sales, Sony Malaysia; Satoru Arai, Managing Director of Sony Malaysia; Takahiro Yamasaki, Head of Marketing, Sony Malaysia.

(KUALA LUMPUR, 17 July 2019) – Sony Malaysia today announced the new A9G 4K OLED television. Sony’s MASTER Series TVs represent the pinnacle of picture quality available to home viewers, capable of displaying images that faithfully convey the creators’ intent. The MASTER Series is the name given to only the very best Sony TVs and provides premium picture quality, colour, contrast, and clarity approaching that of a professional-grade monitor. The MASTER Series TVs also feature Netflix Calibrated Mode to further ensure that content is delivered as intended.

The new model features the next generation Picture Processor X1™ Ultimate for accurate detail and contrast. Introduced last fall with the inaugural MASTER Series models, this processor plays a vital role in delivering the high-quality picture in the MASTER Series. The Picture Processor X1 Ultimate has a unique algorithm that can intelligently detect and analyse each object in the picture resulting in exceptional detail and contrast for a more realistic picture that represents the creators’ intent. Premium quality sound is a key part of the viewing experience as well, and the A9G features the new Sound-from-Picture Reality which faithfully reproduces the position of the sound on the screen so when actors are speaking, the sound appears to be coming directly from their mouths and not from a speaker off to the bottom.

A9G Premium OLED TV

The A9G is Sony’s new flagship 4K OLED TV available in 77”, 65”, and 55” class, in a very slim form factor. Images come to life with the super-wide viewing angle, precise contrast and absolute blacks of OLED technology. Over 8 million self-illuminating pixels are precisely and individually controlled by Picture Processor X1™ Ultimate. In addition to the processor, the A9G has Pixel Contrast Booster for more colour and contrast in bright areas. As a result, the A9G provides premium picture quality approaching that of a professional-grade monitor, showing images and colours as they truly are, as the creator intended. The processor improves SD and HD content to near 4K HDR quality and shows 4K content in stunning clarity.

Acoustic Surface Audio+ provides a totally immersive sound experience with the sound coming from the entire screen, enveloping viewers in exciting new entertainment experiences, providing pictures and sound in perfect harmony. In addition, a TV Centre Speaker Mode provides choice to use the TV as the centre speaker.

The A9G is very slim in depth; when wall hung using the SU-WL850 wall mount system, it will fit close to the wall at around half the distance of our previous model[i]. This OLED TV is more than just beautiful. It’s designed so that it appears to be floating on the wall, leaving only the brilliance of its picture. Furthermore, in order to bring the best viewing position and flexible usage, the SU-WL850 has a swivel functionality as preferred.

For the ultimate in picture quality, the A9G pairs the brilliance of 4K clarity with the brightness, colour, and detail of High Dynamic Range (HDR). Previously hidden areas of dark shadow and sunlight are now full of clarity and detail. The A9G HDR TVs also feature Netflix Calibrated Mode, and Dolby Vision/Dolby Atmos to deliver the viewing experience just as the creator intended.

[i] Compared to A9F series using a compatible wall mount system

User Experience

The A9G OLED feature Sony‘s Android TV which supports a huge range of apps from Google Play™, including YouTube™, Netflix, Amazon Video and more for deep smart home integration (availability varies by region.) And making your TV and home even smarter, the A9G TVs have Google Assistant built-in. These TVs have built-in microphones that will free users’ hands. Viewers can simply talk to the TV using the Google Assistant to find what they quickly want, or to play TV shows, movies, and more. (Google Assistant availability depends on region). The TVs also work with popular smart speakers such as Sony’s own LF-S50G [i]and SRS-XB501G2, or those from Google Home or Amazon Echo. With smart speakers, users can control TV and stream content by simply using their voice – with more features to come later this year.

Sony Android TVs will be compatible with Apple AirPlay 2 and HomeKit. AirPlay 2 lets you effortlessly stream content from your iPhone, iPad and Mac right to your Sony TV. Watch movies and shows from iTunes and other video apps, and view photos directly on your Sony TV. Play music or listen to podcasts on the television and AirPlay 2 speakers throughout the home – all in sync. HomeKit lets you easily and securely control smart home products using the Home app or by asking Siri on your Apple devices. TVs can be added to the Home app and included in scenes or automations with other HomeKit accessories. For example, users can create a “Movie Night” scene in the Home app to easily turn on their smart TV and dim the lights, and simply ask Siri to launch the scene. AirPlay 2 and HomeKit support will launch in A9G, X95G, X85G models in 2019.

For even more user-friendly experience, a new easy to control smart remote enables viewers to control their connected devices such as cable/satellite boxes, Blu-ray disc player, game console (supported devices vary by region) without switching remote controllers. Also added to the smart remote is an RF so users can control the TV without pointing the remote. And a newly developed UI brings seamless and quick access to your favourite apps and settings.

[i] Availability depending on country

New Sony TV models and key features:

MASTER Series A9G (77”, 65”, and 55” models) 4K OLED TV

Price and Availability: 77” RM 49,999, 65” RM 18,399, 55” RM 11,949; from end July onwards

  • OLED unprecedented black and televisions that faithfully convey the creator’s intent that bring authentic colour, and a wide viewing angle
  • Feature Picture Processor X1™ Ultimate, providing the ultimate 4K HDR viewing experience with the following technologies: Object-based Super Resolution, Object-based HDR remaster, Super Bit Mapping™ 4K HDR and dual database processing
  • Feature Pixel Contrast Booster, eight million self-illuminating pixels and Sony-original panel controller for OLED that brings a significantly enriched visual experience with unprecedented black, authentic colour and a wide viewing angle
  • Feature Acoustic Surface Audio+; two actuators and two powerful subwoofers deliver multi- dimensional sound that immerses you in a whole new entertainment experience. TV Centre Speaker Mode provides choice to use the TV as the centre speaker. Beautifully detailed images combine with our Sound-from-Picture Reality for a captivating audio-visual performance
  • Slim wall mount design; it fits as close as a picture and blends effortlessly with your room
  • Feature Netflix Calibrated Mode that brings the creator’s vision directly to the TV
  • Dolby Vision™ brings scenes vividly to life for authentic viewing, while Dolby Atmos™ fills the room with immersive surround sound
  • Hands-free voice search: find your favourite entertainment by just simply talking to the TV
  • Easy to control smart remote; connect set top boxes and other devices via HDMI to your TV and control them all using one smart remote; a slimmer, more rounded design with built-in voice control microphone and enhanced button layout makes it easy to use
  • New processor for stress-free usability; quicker response of launching apps, powering on the TV, and more

About Sony Malaysia

Sony (Malaysia) Sdn. Bhd. began operations in Malaysia on 31 October 1973. The company specializes in marketing, sales and services for a wide range of consumer electronics products as well as broadcast & professional products and solutions. There are in total of 2 Sony Stores and 37 Sony Centre outlets nationwide, which offering consumers the latest Sony products and services.

About Sony Corporation

Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets.  With its music, pictures, computer entertainment and online businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world.  Sony recorded consolidated annual sales of approximately $77 billion for the fiscal year ended March 31, 2018.   Sony Global Web Site:

For media enquiries, please contact:

Ivy Yap

PR Assistant Manager

Sony Malaysia Sdn. Bhd.

T: +6019.3090295


Alvin Chan

Head of Marketing Communication

Sony Malaysia Sdn. Bhd.

T: + 019.3277536


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