Kuala Lumpur, 24 July 2020 – The global business events landscape has experienced quite a significant shift over the past few months. To support the business events industry and stakeholders affected by the impact of COVID-19, Malaysia Convention & Exhibition Bureau (MyCEB) has officially launched the ‘Meet in Malaysia Campaign’.
It is a hybrid event where MyCEB has invited around 250 attendees at the event venue and also did a live streaming via online platform.
Officiated by YB Dato’ Sri Hajah Nancy Shukri, Minister of Tourism, Arts and Culture (MOTAC) Malaysia, the Meet in Malaysia Campaign Launch took place today at Everly Hotel, Putrajaya. This is followed by a sharing session by the professional industry experts from International Congress and Convention Association (ICCA), MOTAC, Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS), Penang Convention & Exhibition Bureau (PCEB) and Sarawak Convention Bureau (SCB) where they shared their point of view on recovering efforts for the business events industry.
“I have been briefed on initiatives by MyCEB such as Meet in Malaysia Campaign which we hope to stimulate the business events segment further and help the industry to kickstart their business again as soon as possible. I understand that MyCEB’s latest campaign is very much in line with the strategy of focusing on domestic business tourism. However, I am also told that MyCEB is taking several steps further to build the international audience as well,” said YB Dato’ Sri Hajah Nancy Shukri.
The ‘Meet in Malaysia Campaign’ encompasses two simultaneous initiatives entitled Let’s Meet Tomorrow and Let’s Meet Locally programmes.
“The strategy MyCEB is putting in place for our industry players are to turn adversities into advantages by planning for the near future. It is important to adhere to the Government’s mandate to squash the pandemic in our quickest pace and this also gives everyone time to take a step back, regroup and recreate or even enhance their business strategies,” said Dato’ Sri Abdul Khani, the Chief Executive Officer of MyCEB.
Addressing stakeholders such as Professional Conference Organisers (PCO), local associations, Event Management Companies and Destination Marketing Companies (DMCs), the Let’s Meet Tomorrow programme strives for collaborations with venues to develop competitive and appealing campaign packages.
While the tasks to woo international audiences are taken care of by the Let’s Meet Tomorrow programme, the Let’s Meet Locally programme covers the local market. With the objectives of encouraging corporates to hold their events and meetings in the country, the programme is applicable to a minimum group size of 30 and 50 delegates per conference. Support from the Bureau and partners can come in the form of subsidies or services.
The ‘Meet in Malaysia Campaign’ runs until December 2021. The Let’s Meet Tomorrow programme is initiated to help industry players to plan and prepare for future international business events to be organized in Malaysia for international delegates to come and will take into effect once the international border is open while Let’s Meet Locally will take into effect once the local business events sector is allowed to operate.
Apart from the ‘Meet in Malaysia Campaign’, MyCEB has also rolled out several initiatives to boost the market and cushion challenges faced by industry players. They include the Tactical Malaysia Twin Deal V, Exhibition Enhancement Package, and Homegrown Event Support.
During the launch, MyCEB also announced the winners for the business events competitions. With the topic of “The New Norm in Organising Future Business Events”, MyCEB has received an overwhelming response from the industry players including Professional Conference Organiser, Exhibition Organisers, Association members, and university students.