Meet in Malaysia @ MBEW 2022 Reshaping Business Events3 min read
KUALA LUMPUR : Malaysia Convention & Exhibition Bureau (MyCEB) proudly orchestrates the Meet in Malaysia @ Malaysia Business Events Week 2022 (MIM @ MBEW 2022), a prestigious convergence of the business events industry leading personalities. YBhg. Dato’ Sri Hajah Nancy Shukri, Minister of Tourism, Arts and Culture (MOTAC), officiating the opening ceremony that takes place at World Trade Centre Kuala Lumpur (WTCKL) on the 29 August 2022 ventures Malaysia’s step towards the future as the powerhouse of the business events industry.
A key part of this year’s MIM @ MBEW is the Signing of Memorandum of Cooperation (MOC) between Malaysia and Indonesia’s business events stakeholders. YBhg. Dato’ Sri Hajah Nancy Shukri, Minister of MOTAC emphasises “I would like to congratulate MyCEB for its strategic vision in initiating the MOC with our industry colleagues from Indonesia. This strategic collaboration based on common goals and assets but also celebrate differentiators will lead to new opportunities for more business events, leading to more Indonesian business events delegates to Malaysia and vice versa. Malaysia and Indonesia already have a close tourism relationship as Top 5 source markets for the other. This MOC will help increase more business events delegates for both nations”.
Through a Special Keynote – “Reshaping Business Events”, YBhg. Datuk Hajah Saraya Arbi, Secretary General of MOTAC indicates, “This year’s MBEW is different and special with so many industry leaders – both national and international – gracing our event and sharing their knowledge. To our global association leaders, I am delighted to note that there are 11 international associations supporting MIM @ MBEW – thank you for joining us onsite or online. I have no doubt that business events planners know that incorporating a destination’s culture into their agenda helps foster attendee engagement. Combining this with a sustainability or inclusive focus takes it one step further. After all Malaysia has been granted a seat in the UNESCO which focuses on education, scientific, culture which can link to business events”.
The opening ceremony welcomes YBhg. Dato’ Sri Abdul Khani Daud, CEO of MyCEB, “MyCEB’s vision to be one of the world’s preferred international business events destinations and our mission to deliver a viable portfolio of international business events to attract business events delegates to Malaysia while enhancing the country’s profile on a global scale. This year’s MBEW aims to be the platform to drive all these. The most impactful sustainable business events advance the cause with creative ways, going beyond the traditional to integrate new opportunities designed to engage attendees, benefit and “give back” to host communities. Ultimately, being involved will help improve the products and experiences we promote to the market. This does not mean diverting from MyCEB’s role to sell and market the destination but evolving to a broader mandate”.
The Malaysia business events scenario promises a lucrative growth. While the approach for this market to be dominated is fundamentally crucial for influential and significant economic factors, Malaysia is on the rise to establish game-changing moves as the leading hub for business event activities. This event acts as the central role to hamper the growth of the business events sector by gathering the movers and shakers of the industry to grasp on latest trends that contribute to astounding measurable outcomes. It is with grave hope that through meetings like this, the floodgates of opportunities are broaden to flourish the grounds of the nations’ development in the business events industry.