A&W Malaysia, which made local history by becoming the first ever fast food restaurant in Malaysia, has officially opened its 47th outlet in the country at EkoCheras Mall. The announcement came following an event which has attended by up-and-coming Malaysian singer-actress, Ms Nabila Razali, as well as CEO of A&W Malaysia, George Ang and Mr David Lee, Director of Supply Chain & Technical, A Great American Brand Sdn. Bhd.
Sporting a fresh new effervescent vibe, the new outlet plans to rejuvenate the A&W brand in Malaysia, targeting it to a young new generation of discerning consumers.
For more than half a century, A&W has etched itself into the heart of Malaysians with its famed and distinguished RB, floats, burgers, ice cream waffles and its beloved mascots, Rooty the Great Root Bear.
A pioneer in the Malaysian fast food industry, the brand has now conceptualized plans to leverage on its rich heritage and legacy in Malaysia to make a big comeback, reclaiming the hearts and mind of young consumers. The plans also come at a time when the A&W brand celebrate its centennial anniversary worldwide this year.
Along with this brand rejuvenation, A&W Malaysia’s parent company, Inter Mark Resources Sdn. Bhd. has massive expansion plans on the cards, with plans to increase the number of restaurant in the country to 60 by the end of 2019 and 100 by the end of 2021. This follows the take-up of the entire interest of A&W Malaysia by Inter Mark Recourses Sdn. Bhd. From KUB Malaysia Berhad September last year.
“These are exciting times indeed for the fast food industry, and we believe the time and market conditions are ripe to revive the A&W image in Malaysia to modern consumers who can look forward to a fresh new experience at our stores, in line with our expansion plans,” said George Ang, CEO of A&W Malaysia.
With the new opening at EkoCheras Mall, A&W is all set to chart a new course for the brand in Malaysia and it certainly look like Malaysian are set to create many more stories and memories at A&W , truly making the brand a taste to remember.